Amber Beverage Group Holding S.à r.l. (ABG or Group) is notifying noteholders of senior management changes. Effective July 1, 2025, Normunds Stanevics is appointed as Group Chief Executive Officer to replace Mr. Arturs Evarts, currently Acting CEO of the Group. Mr. Stanevics brings over two decades of senior international leadership experience across multiple industries, with particular expertise in multi-country operations, mergers and acquisitions, and building high-performance teams.
As Group CEO, Mr. Stanevics will focus on accelerating ABG's growth through market expansion into new territories, strengthening the company's premium brand portfolio, driving operational excellence initiatives, and pursuing strategic partnerships and acquisitions. His leadership approach emphasizes collaborative decision-making, data-driven strategies, transparent communication, and building high-performance teams.
Mr. Stanevics served as Group CEO and CFO for Europe at Food Union Group, a major European fast moving consumer goods (FMCG) company operating across nine markets including the Baltics, Nordics, and Central and Eastern Europe. In this role, he led multi-country P&L oversight, group-wide strategic planning, and numerous M&A transactions that expanded the group's footprint and substantially improved profitability across diverse international markets. His extensive M&A experience includes leading complex cross-border transactions, post-acquisition integrations, and strategic partnerships.
"I'm excited to join Amber Beverage Group at this pivotal moment," said Mr. Stanevics. "The company has tremendous potential for growth and expansion. My immediate focus will be on delivering quick wins in the first 100 days, implementing a comprehensive transformation and growth plan and establishing a strong foundation for our long-term strategic vision over years to come."
Mr. Stanevics emphasized his commitment to all ABG stakeholders: "To our employees, I bring a collaborative leadership style focused on developing talent and creating opportunities for growth. For our customers, we will continue delivering exceptional products while expanding our premium offerings. Our suppliers can expect strengthened partnerships based on mutual success, and our financial partners will see improved cash flows and enhanced operational metrics as we execute our strategic plan."
The appointment has full support of the ABG majority shareholder, Stoli Group, who commented – “We recognize that ABG faces significant challenges and operational complexities. However, we are confident that Normunds brings exactly the right combination of crisis management expertise, transformational leadership, and strategic vision needed to turn our company around and position us for future success.”
Mr. Stanevics holds an Executive MBA from the Stockholm School of Economics in Riga and is member at the Harvard Business School / YPO Presidents' Program. He is an active member of the Young Presidents' Organization (YPO) and regularly contributes to strategic discussions across finance and leadership forums.